We research, design & develop custom products that help organizations solve health & wellbeing problems.
We use AI digital avatars + proven behavioral science + blockchain security
AlterActions provides assessment, strategic planning and research & development for health & wellbeing products. We specialize in digital conversational agents (digital assistants, avatars & chatbots) that use evidence-based habit & behavior change methods to affect health & wellbeing outcomes.
Core Competencies
- Health & wellbeing product research, design & development
- Behavior change methodology
- Health & wellbeing assessment, data analysis & strategy
- Human-computer interaction, relational agents & coaching dialog systems
- Health & wellbeing product launch, promotion & administration
Past Performance (partial)
- Stanford Prevention Research Center: $5 million NIH-funded formative research on health habit disruption & formation (5 years). Development of 5 health habit programs.
- iThrive: Designed, created & launched 6 week diabetes program. Outcome: Successfully reversed diabetes with behavior change. Managed program of 4k+ participants with global reach.
- GOQii: Designed & created health coaching program + trained coaches. Rolled out country-wide in India first, then the US. Outcome: Now reaches >500k users for health prevention.
Company Snapshot
- CAGE code: 6G4G6
- DUNS # 828896261
- Government Business POC:
Kendra Markle, Principal
(415) 968-9986
kendra@alteractions.us
8151 Whited Road,
Sebastopol, CA 95472
Socio-Economic Status
- Woman Owned Small Business
NAICS Codes
- 541720 - Behavioral research & development
- 541715 - Research & tech in physical, engg & life sciences
- 923120 - Health program administration
Differentiators
- AI-based dialog systems
- Blockchain security
- Highly scalable solutions
- Design thinking methodology from IDEO/Stanford d.school
- We teach courses on health & wellbeing innovation at MIT & Stanford
why work with us?
Over 100+ Successful Projects and Still Counting
Innovative Formative Research & Development
Using Design Thinking methods, we work directly with users to understand what they need, ideate innovative solutions, rapidly prototype what they desire and learn what they'll actually use. Prototype meets content to become a working demo.
Insightful Data-Driven Pilots
No behavior change program meets real users without needing substantial refinement. Our data driven pilots show us exactly what to adjust to improve engagement and health outcomes and our iterative process builds out a polished product that's optimized for scalability.
Flawless Program Management
We help you plan your promotion, train your staff, execute your program launch and build your new user base. We provide user support and keep everything running smoothly as the new program gains traction. We help you utilize data to evaluate results and gain insight and ideas.
approach
Our team uses rapid iteration to quickly build, pilot, test and refine custom products
To ensure our projects move quickly, we rely on a set of high-end frameworks to rapidly assess the problem, craft possible solutions and then iteratively build, pilot, test and refine.
Our process involves deeply understanding the problems our customers users face and working with them directly to craft engaging solutions they actually want to use.
We prototype and test our solutions on real users early and often. Our pilots are data-driven - so we can quickly adjust features and content.
The result is innovative health & wellbeing programs that surprise and delight users and are loved by administrators, doctors and patients alike.
We use evidence-based behavioral science
to change wellbeing behaviors
We rely on a proprietary behavior change process model and proven behavioral science methods from the best research labs in the world to ensure our programs change behavior and improve health outcomes. We're committed to bringing cutting edge behavioral science techniques to people in ways they can use immediately, enjoy engaging with and see great results from.
We care deeply about helping people achieve their peak performance
"We believe that long term health & wellbeing can be architected, that healthy habits can be designed and deliberately changed. We'll show you how to use cutting edge technology combined with behavioral science to guide and support people to live at their best."

Kendra Markle
Founder & Behavioral Scientist
Kendra Markle’s mission is to bring radically effective behavior change techniques out of research labs and into the hands of people who need them. She's produced more than a hundred innovative health & wellbeing pilots and products for healthcare providers, startups and large organizations. Over the past two decades, she’s coached thousands of people through changing their behavior, reversing chronic disease and transforming their health. She was previously a health habits researcher at the Stanford Prevention Research Center and the Director of Patient Wellness Innovation at Kaiser Permanente.
Kendra has extensive experience modeling behavior patterns and designing compelling & engaging new ways to influence behavior, using mobile apps, chatbots, email & texting and coaching. Her health & wellbeing programs create new habits & break old ones and use technology to make solutions cost-effective and scalable.
Kendra’s background includes bio-medical engineering degrees from MIT and more than a decade of producing & testing patient wellness pilot programs with Kaiser Permanente and other clinical care teams. She is a dynamic teacher and frequent conference speaker and has taught classes at both MIT and Stanford.
